The platform is rolling out a fresh option that allows them to cut down on the quantity of AI-made videos appearing in their timelines. This move comes as the company revealed that it now features in excess of 1 bn content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread rollout. This shift coincides with a rise in AI-generated material, fueled by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly 10% of the quickest rising content creators on a competing service only show clips produced artificially. A significant portion of this material is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that many people appreciate content produced via AI tools, including computer-generated images to science explainers, and we aim to give people the ability to see more or less of that, depending on their own choices,” said a platform representative.
AI on the Platform
TikTok announced that there are presently 1.3 billion videos on its service labeled as made with AI. Collectively, over 100 million pieces of content are added to the platform each day, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the level of AI content they see by using the content preference feature in the platform and picking the AI content topic. Other topics that currently be adjusted under the filter encompass current affairs, fashion, cosmetics, and choreography.
Content Labeling and Policies
The platform’s rules oblige creators to label convincing artificially created content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the app will now apply an “AI-made” tag to content produced via its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This step is intended to deter users from seeking to bypass the tagging system.
AI Literacy Programs
The company is furthermore establishing a $2 million AI literacy fund for experts and groups to produce educational content about using AI responsibly. This program will assist non-profit groups specializing in training programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, amid discussion over plans to cut jobs for hundreds of content moderators in the United Kingdom. It is planning to eliminate hundreds of positions in its content moderation team in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by automated systems.
A senior executive clarified that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most distressing content prior to it gets reviewed by people. The platform stated a notable drop in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its automated systems.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is where a extensive automated help is really helping us operate efficiently.”
